Welcome to FirstImpress Global
Discover Boutique Hotels That Make a Lasting First Impression
Objective Grading Criteria
Focus on Smaller Hotels
Global Reviews
Making a Difference
FirstImpress Global connects students, travellers, and hoteliers to create better online first impressions for hotels worldwide.
50+ students empowered
gaining real-world hospitality and UX auditing experience.
30 hotels supported
improving direct bookings and reducing reliance on third-party sites.
15%+ avg. booking increase
from hotels implementing our recommendations.
Message from the Founder
This all started with a simple obsession: I couldn't stop noticing how a hotel’s website made me feel: inspired, confused, intrigued, or sometimes, completely underwhelmed. It made me wonder how many beautiful hotels were losing guests not because of their service, but because of how they showed up online.
FirstImpress Global was born from that moment. I wanted to explore how branding and digital presence shape the way we experience hospitality, often before we ever walk through the door.
This platform is for those who believe the guest journey starts the moment someone clicks “Book Now.” I’m proud to share stories, insights, and reviews that highlight what makes hotels truly unforgettable.
Thanks for being here.
Alibek Z.
Founder, FirstImpress Global
Our Grading Criteria
We analyse every hotel using a rigorous UX grading system to ensure transparency and trust.
75%
of travellers say a hotel’s website design influences their booking decision.
Why FirstImpress Global?
FirstImpress Global evaluates boutique hotels based on their digital user experience, design, and storytelling. We believe your first impression online defines your expectations in reality.
Objective Grading Criteria
Focus on Smaller Hotels
Global Reviews
frequently asked questions
Get in Touch
For inquiries or assistance, feel free to reach out to us. We are dedicated to ensuring your experience at FirstImpress Global is seamless and extraordinary.
