Our Grading Criteria

• Visual appeal and branding consistency

• Modern, clean, and high-quality layout

• Professional photography usage

• Ease of reading (fonts, colour contrast, spacing)

Scoring:
1 – Outdated design, cluttered, no branding
2 – Basic design with minimal branding
3 – Average, standard template with minor customisation
4 – Attractive design with clear branding
5 – Exceptional, visually stunning, aligned with hotel identity

• Menu clarity and logical structure

• Key information (rooms, pricing, amenities, contact) easy to find

• Minimal clicks to reach booking page

Scoring:
1 – Confusing navigation, broken links
2 – Poor structure, takes effort to find information
3 – Acceptable but not intuitive
4 – Clear and user-friendly navigation
5 – Effortless, intuitive, and logical navigation

• Ease and speed of booking process

• Transparent pricing with no hidden steps

• Integrated real-time availability

• Secure, professional booking engine

Scoring:
1 – No direct booking, only phone/email
2 – Booking system clunky or redirects to external unbranded site
3 – Functional but lacks smoothness or clarity
4 – Smooth, professional, clear process
5 – Seamless, fast, and user-centric booking flow

• Fully responsive design on smartphones and tablets

• Booking process accessible and easy on mobile

• Fast loading times

Scoring:
1 – Not mobile-friendly
2 – Partially responsive, poor usability
3 – Adequate but slow or cluttered
4 – Good responsiveness, minor issues
5 – Fully optimised, fast, and intuitive mobile UX