Overall UX Score: 62/100 – Fair

This boutique hotel offers a unique experience in person, but unfortunately, its online presence falls short of modern digital expectations. With limited design appeal, minimal content, and a fragmented booking journey, the website fails to make a strong first impression. Here's how it performed across our five UX criteria:

1. Website Design & Aesthetics

Score: 2/5

The landing page is visually underwhelming, with a flat orange background and a collection of hyperlinks in the menu, one of which oddly leads only to an email address. The visual inconsistency continues on the booking page, where the colour scheme abruptly shifts from orange to green. Photography is present , but some of the entry-level rooms lack them. Only two images appear in the "Shop" section, where guests can purchase a zip-up coat. Overall, the design lacks cohesion, polish, and brand identity.

2. Navigation & Information Accessibility

Score: 2/5

Information on the website is extremely limited. While there is a tab for the on-site restaurant, clicking it redirects visitors to a separate third-party booking site, which diminishes professionalism—especially for a hotel at this price point. One of the main menu tabs is simply an email link, not a page, which feels more like a placeholder than a functional feature.

3. Booking Experience & Functionality

Score: 3/5

The booking interface is relatively easy to use and keeps all necessary fields on a single page. Each room comes with a description, though several entry-level rooms lack images, which reduces transparency and guest confidence. While the structure is simple enough to navigate, the visual design and overall professionalism of the booking platform could be improved significantly.

4. Mobile Optimisation

Score: 5/5

The mobile experience mirrors the desktop version closely, with smooth navigation, fast loading, and no technical issues detected. All pages and functions appear to be mobile responsive, which is commendable.

5. Content Quality & Storytelling

Score: 2/5

The website lacks a coherent voice or story. There’s minimal effort to build a brand narrative or create emotional engagement with potential guests. Visual and written content are generic, and the tone throughout feels rushed or incomplete. With so much potential to stand out in the boutique space, this website feels like a missed opportunity.

Final Comments

This hotel’s physical charm and service offering might be strong, but its digital identity fails to reflect that. While the booking process is functional and mobile performance is solid, the overall website experience feels neglected. A thoughtful redesign—featuring consistent branding, improved navigation, better imagery, and a stronger narrative—could elevate the hotel’s digital presence and help convert more potential guests.